Plantar Fasciitis

Epidemic of the Millenium

At Zócalo Shoes, we have set a new national standard for the resolution of plantar fasciitis. No matter how long a person has been suffering and no matter how severe the condition, we can resolve plantar fasciitis. We have the highest resolution rate for this condition in the United States.

The habit of wearing non-functional footwear will catch up with almost everyone at some point. Many who come to Zócalo Shoes for help find us after months or years of suffering with the debilitating condition of plantar fasciitis. They have tried every branch of the medical professions, and are miserable. They may even have given up walking or their favorite sport or exercise.

If someone has plantar fasciitis, there is no reason for them to continue to suffer. At our facility, for example, once we fit you with what you need, this condition should begin to improve immediately, within 1-3 days. Within 10 days, it should be 50%-80% better. Within 3 weeks, all pain should be gone and the foot should function properly again. It is really that simple.


Think of the plantar fascia as a wide “rubber band” of fibrous tissue that connects at the base (bottom) of the heel bone, runs along the sole of the foot past the metatarsals and connects at the toes. When bearing weight the plantar fascia stretches out. When the weight bearing phase of the walking cycle is over and the foot is in air stepping forward, the “rubber band” snaps the foot back in position to prepare it for the next step. The plantar fascia is the “reset button.” At a fundamental level, foot health is directly related to the function, elasticity and health of the plantar fascia.

In order for the plantar fascia to function properly the foot must be completely free, with no compression (see the chapter on Compression). Compression of the foot keeps the plantar fascia in a constant state of stress. The tension/release, so necessary for the “rubber band” to remain elastic, becomes just tension/tension.

There is absolutely no surgical fix for this condition. Simple, non-invasive EuroPedorthics will do the job in no time, anyway. Surgery performed on the plantar fascia can render the foot dysfunctional and a shadow of its former self.

Although most people think they’ve tried everything to get rid of their plantar fasciitis, they haven’t tried the most obvious, which are shoes that fit correctly. 

How To Resolve Plantar Fasciitis

Douglas Goodhart was asked, by the Pedorthic Footcare Association, to deliver the following protocols in a lecture at the “National Pedorthic Symposium 2012.” The protocols are as follows:

Remember – in order for complete resolution to occur, you, the patient, must willingly do your part:

  • Wear Zocalo Sshoes footwear 100% of the time the feet are weight bearing (walking or standing).  Use these and only these shoes while recovering.

  • Perform no stretching exercises of any kind for the foot. All the stretching a foot needs is the light, supported walking that will be done in your Zocalo Shoes footwear. Any other stretching will continue to injure the plantar fascia. Stretching the foot is not medicine, it is a popular culture myth.
  • When sitting, keep feet flat on the floor. Do not rest on the ball, side or heel of the foot. This is a bad habit, especially those of us who sit at a desk. For the desk-bound, get a foot riser that can be adjusted at different angles. Observe the feet when driving, especially the left. Don’t let pressure build up at the back of the heel. Whenever possible, keep the feet flat on the floor.
  • Do not take injections of cortisone. Cortisone will not resolve plantar fasciitis and is dangerous because it gives a false impression of improvement. Meanwhile, you continue to walk on the injured plantar fascia and further damage is inevitable. Cortisone is not a remedy for plantar fasciitis resolution.
  • Do not ice the foot. Ice acts as an irritant to a foot with plantar fasciitis. Instead of relaxing the plantar fascia, ice makes everything contract. That is the opposite of what is needed.
  • Do not allow the back of the heel to rest on a sofa, recliner, ottoman or table. When the back of the heel rests on anything, the pressure compresses the fat-pad of the heel and affects the connection of the plantar fascia, keeping the plantar fascia in stress. When laying on a sofa or recliner to read or watch TV, place a pillow under the calves and suspend the back of the heel so that it does not touch the sofa, at all. Don’t worry about heel pressure in bed, as the body changes position frequently, anyway.